Market Entry for Ajsberri Ice Cream China

Project Details:

We organized offline sales entry for the Joint-Stock Company “Ajsberri,” specifically focusing on integration into supermarket chains and convenience stores (CVS).

As part of the project, we conducted an in-depth analysis of the target market, identified key retail networks, and developed a comprehensive market entry strategy.

Our responsibilities included:

• Establishing business connections with key decision-makers in retail chains
• Negotiating cooperation terms and distribution agreements
• Preparing marketing and promotional materials tailored to retailer requirements
• Coordinating logistics and product deliveries to individual retail locations
• Training sales staff on the features and benefits of Ajsberri’s products
• Monitoring sales performance and optimizing strategy based on market feedback

Thanks to our efforts, Ajsberri’s products achieved strong availability and brand recognition across major distribution channels, resulting in increased sales and a stronger market presence.