Myron Trade offers you a full package of services for organizing exhibitions and summits in China. Organize your participation in an exhibition in China without unnecessary hassle! We take care of the entire preparation cycle: from stand design and construction to staff selection, catering, and full event support. Trust the professionals – many of our clients have already experienced the effectiveness of our approach and were satisfied with the results. Order the “Turnkey Exhibition” service and make your brand visible in the international market!
Why it’s worth working with us:
- Experience and expertise: Over 10 years of successful work in China guarantees a deep understanding of the market and processes.
- Turnkey service: We handle everything – from concept development to trade show project execution.
- Individual approach: Each project is developed with the client’s unique needs and goals in mind.
- Strict quality control: At all stages – from stand design to event organization – we ensure the highest standards.
- Time and cost savings: Process optimization helps reduce expenses and speed up project implementation.
- Positive feedback: Our satisfied clients confirm the effectiveness and reliability of our solutions.
Comprehensive Exhibition Services – All in One Place
Discover the full scope of what we can organize and manage for your successful participation in China.
Booth Space Reservation
Participating in a trade fair is a significant investment, so a preliminary assessment of its relevance is essential. Our task is to dive deep into your business goals and specifics to determine whether this exhibition is the right fit. If it is, we’ll handle all the groundwork to ensure you have a professional and effective presence.
- Analysis of attendees and exhibitors for audience relevance
- Evaluation of your target group, clarity, and expected satisfaction level
- Calculation of expected booth traffic and justification for booth size and staffing
- Suggestions for optimal booth location
- Preparation and submission of a participation contract
- Prompt support and consultation on any exhibition-related matters
Participation Logistics Management
We handle all organizational aspects related to your company’s participation in the exhibition. Most importantly, we coordinate directly with event organizers on matters such as:
- Ordering additional equipment and services
- Import/export of exhibits
- Issuing participant badges and guest invitations
- Joining the official business program and gala dinner
- Submitting participant information for the official exhibition catalog
- Purchasing promotional packages
- Booth cleaning and security
- Securing permits for various activities
- Obtaining closing documents
Exhibition Booth Concept
Every booth—standard or custom—can either elevate or diminish your company’s presence at an exhibition. Remember, you only get one chance to make a first impression.
Our goal is to turn your booth into an effective communication tool that attracts potential clients.
We determine the optimal booth size, design functional zones based on your goals, and offer simple, cost-effective design solutions that help you stand out—even within the limitations of standard exhibition setups.
Effective Booth Engagement
Booth staff can make or break the success of your exhibition project. To ensure all our efforts pay off, we prepare your team in advance for communicating with visitors. After our guidance, your team will feel confident—and your investment will be protected.
You receive:
- Well-defined team composition with roles and individual KPIs
- Visitor segmentation and interaction strategies for target and non-target audiences
- Booth conversation scripts
- Proven techniques to engage passersby
- Custom visitor survey and contact tracking system
- Optional Skype training session with booth staff
Client Outreach Before the Exhibition
We create a promotional campaign and media plan to effectively market your company as an exhibition participant. The goal is to draw as many visitors to your booth as possible.
You receive:
- Offline event plan to invite clients to your booth
- Landing page design for exhibition participation
- Selection of online promotion channels and media plan
- Ad creatives and banners (up to 3 pieces)
- Email templates and printed invitations for distribution
- Call center scripts
- Newswriting and distribution about your exhibition participation (up to 2 articles)
On-site Events During the Exhibition
If you’re participating with a standard booth, you’ll need to work twice as hard to attract attention just to reach average foot traffic levels. We develop a complete set of activities to redirect and deliver your target audience directly to your booth.
You receive:
- Development of a general concept and activity scripts to attract visitors during the exhibition
- Planning the content of the exhibitor’s package (marketing materials, souvenirs, giveaways) – type, quantity, content, and conditions
- Selection of temporary staff as needed
- Preparation of promo staff scripts and performance tracking tools
Project Completion: Post-PR and ROI Analysis
We make sure your collected leads don’t go to waste and that your exhibition performance is properly measured. With the right PR, you’ll continue generating value even after the event ends.
You receive:
- Post-event analysis and participant report, including KPI and performance metrics
- Recommendations on how to manage and convert collected leads
- Thank-you emails for booth visitors
- Writing and distribution of a post-event press release
- Photo and video coverage, including technical requirements and operator briefing
- Thank-you emails for booth visitors (yes, twice – because it matters)
